MANAJEMEN, FUNGSI, BIDANG SANGGAR TARI ANDAM DEWI KOTA PADANG

Abstract

This research is motivated by the increasingly strong influence of globalization on people's lives, including in the cultural sector, which has the potential to reduce public interest in traditional arts. One effort to preserve culture can be done through well-managed and sustainable art studios. This study aims to describe the implementation of management functions including planning, organizing, implementing, and controlling, as well as management areas including production, sales, and financial management at the Andam Dewi Dance Studio in Padang City. The study used a qualitative approach with data collection techniques in the form of observation, interviews, and documentation. The results show that the planning function is implemented through the preparation of short-term and long-term work programs as guidelines for the studio's activities. The organizing function is carried out through the formation of an organizational structure and a clear division of tasks. The implementation function is realized through routine practice activities, providing direction, motivation, and coaching members by leaders and trainers. The supervisory function is carried out through monitoring and evaluation of activities, including the Level Promotion Exam. In the management field, the studio implements production management through the presentation of traditional Minangkabau dance, sales management through direct promotion and social media, and financial management through the management of income and expenses to support the studio's operations. The implementation of good management functions and areas is a crucial factor in maintaining the existence of the Andam Dewi Dance Studio while supporting the preservation of traditional Minangkabau dance amidst the development of the times and the flow of globalization.