POPULARITAS SANGGAR TARI GALATIAK MINANG SEBAGAI ORGANISASI SENI PERTUNJUKAN TARI DI KOTA PADANG

Abstract

This article examines the popularity of the Galatiak Minang Dance Studio as a performing arts organization in Padang City by highlighting aspects of marketing, activities, achievements, work, management and public perception. The approach used is descriptive qualitative with data collection techniques through observation, interviews and documentation, as well as data analysis through reduction, presentation and drawing conclusions. The results of the study show that the popularity of the studio was formed through marketing strategies based on social media and collaborative networks, which were able to increase visibility and audience reach. In addition, the intensity of training activities and involvement in various performances reflects the consistency and productivity of the studio. Achievements achieved on an ongoing basis strengthen the legitimacy of quality, while productivity in producing dance works shows the creative capacity that is the hallmark of the studio. From a management perspective, structured management while prioritizing family values ​​supports organizational stability. Public perception tends to be positive, characterized by high levels of trust and interest, helping to strengthen the studio's position in society. Overall, the popularity of the Galatiak Minang Dance Studio is the result of the integration of various interrelated factors, thus forming the existence of the studio as an active, creative and competitive performing arts organization in the city of Padang.